Portfolio Site of Jon Dixon
Jon Dixon

Dodgers 2018 Launch Campaign

At the beginning of each new season we are challenged with developing a launch campaign that has legs and can be used for the duration of the season. Collaborating with FarmLeague, we created editorial based content that could be used as the framework to showcase the 2018 Dodgers. This allowed our team to easily update footage and create unique story lines throughout the season. In order to connect and engage with our people, we used Los Angeles as a character in the storyline.